Tuesday, March 8, 2011

The Experience of Graham Elliot (Rough Draft)

[Written for the New York Times]

Located in the gallery district of Chicago, Graham Elliot is a hip, laid back version of fine dining.  A short flight of stairs takes guests from the street level into the dining hall, a modern, yet modest room adorned with simple black tables and lit by dim hanging lamps.  The hundred-year-old brick walls and the floor to ceiling windows of the former 19th century printing warehouse add to the trendy yet professional atmosphere.
            The restaurant is owned by Graham Elliot Bowles, a tattoo clad chef who has appeared on two seasons of Top Chef Masters on the Bravo network.   At the age of 27, Bowles became the youngest four-star chef named in a major U.S. city.  In 2008, Bowles opened Graham Elliot with the ideology that fine dining should be a fun, approachable experience.
When guests arrive, they are escorted to their table by friendly and accommodating staff.  Water is poured soon after sitting and a bowl of popcorn sprinkled with chives and Parmesan cheese is put in the center of the table in place of bread; a tasty and less filling pre meal snack.  The menu is broken down into five categories, Cold, Hot, Sea, Land, and Sweet.  Guests can also opt to do the Tasting, a five course meal, the Experience, a ten course meal, or the Repertoire, a fifteen course meal.  Menu includes refined items Fluke Tartare, Heirloom Duck, and Hog Cheek.   But a note at the bottom telling patrons that, “in order to ensure the optimum awesomeness of your dining experience, we ask that the entire table participate in tasting menus” is also a reminder that this is a not your typical strict dining experience.  Assuming your eyes can read the small print in the dim lighting of the restaurant, the cutesy theme is also seen in the wine list, which is broken down into categories like “Pop Music” “One Hit Wonders” and “Karaoke.” 
While the relationship between the wines and their categories are not obvious, the sommelier will be able to suggest a wine that suits both the meal and the diners personal taste.  I enjoyed an excellent pinot from the “Garage Rock” section.  When it comes to the table, the wine is poured into the type of beaker you might find in a high school chemistry lab, with all the measurements written on the side.  Yet the process of the wine pouring resembles that of finely rehearsed dance.  Keeping to their goal to redefine fine dining, Graham Elliot combines fun and sophistication, creating a relaxed atmosphere with a feeling of professionalism. 
When choosing what to eat, the Experience is a great way to try a large portion of the food served at Graham Elliot.   It includes a sample of two dishes from each of the five menu sections.  The meal takes about three hours to complete, so patrons should leave their nights open if they plan on trying this ten-course meal.  Seven o’clock is a good time to make a reservation.  The restaurant is only about half full, and the noise level is at a quiet murmur.  A hip mix of music including names like Ra Ra Riot, Arcade Fire and The Hold Steady, plays in the background, setting the mood without being intrusive.  As the restaurant fills up throughout the night, it can get a little loud.  The dark atmosphere seems to be prefered, and as it gets later, the lights may be dimmed even further.  Those who show up late will have an even more difficult time reading their menu.  

The first course is a Fluke Tar Tar with shaved fennel, sea cress and pink peppercorn.  The fluke is delightfully fresh, the raw fish mixing with the crisp sweet shave of the peppercorn.  Bubbles are artfully smeared across the top, giving the whole dish a surprisingly sour flavor.

The deconstructed Caesar salad combines an excellent mix of flavors and textures.   The dish consists of white anchovy stacked on romaine lettuce with parmesan fluff, placed atop a brioche twinkie.  The fish is extremely salty, and contrasts well with the cheese filled brioche.  The crisp romaine lettuce mixed with the slimy anchovy and soft bread creates an interesting combination that works well together.

The third course is a new take on an old classic: chicken noodle soup.  The broth, a rich hen veloute, is served from a beaker into a bowl containing a carrot marshmallow, celery five different ways and a single noodle of tagliatelle wrapped around a very moist piece of chicken.  It is suggested that diners first sample the soup, and then mix in the marshmallow before continuing.  There is a substantial difference in flavors from the salty, gravy like soup, to the sweet mixture that the melted marshmallow adds. 

After four courses of appetizers, the more substantial meals are served, beginning with black bass with a side of smoked leek, a marcona almond puree, and tomato marmalade.  The bass has a decent flavor and the texture is appealing, and the leek atop the marcona puree adds an earthy tone, tasting much like onion and peanuts.  The real star of this dish though is the tomato marmalade.  It has a hint of the taste of tomato, and yet it is sweet and sugary.

The sixth course, Atlantic monkfish with a cheddar hushpuppy, and lobster roe, is probably the most disappointing one in the line up.  Being fried and filled with cheese, it’s hard not to enjoy the hush puppy, yet it doesn’t add anything to the fish.  Each item on the plate separately tastes fine, but they do not have the same chemistry as the other courses, and seems to lack their zazz.

For the first course of dessert, they serve an almond cake with orange gelato, blood orange sauce, and a honeycomb.  The honey is delicious, yet almost unbearably sweet.  Eaten with the thick cake and fruity gelato, they make an incredible combination.  Three different flavors of sweet. 

The final course is a cardamon cremeux, a chocolate gel, and a cinnamon stick and a cocoa curry powder sponge cake.  The taste of cinnamon is almost overpowering in this dish.  Everything chocolate has spiciness to it.  It is an interesting dish, though between the two desserts, the orange would have been a better closer.

The experience is indeed quite the experience, and a highly recommended one.

Fluke Tartare 


Deconstructed Caesar

Chicken Noodle Soup

Sweetbread Empanada 

Black Bass

Heirloom Duck

Wagyu Beef


Orange Blossom 

Cocoa Gateau





12 comments:

  1. Katie, it does sound like Graham Elliot was quite the experience for you! I'd say that 'fine dining' (what with the fancy, unusual-for me at least-ingredients and the sparse yet elegant presentation of the dishes) is as much of a border crossing/departure as Thai or Lebanese or Mexican. You did a really beautiful job describing the atmosphere of the restaurant and the subtle quirks that Bowles established in order to make fine dining more fun and approachable. Part of me is still intimidated by the ingredients, combinations and appearance of the dishes (lovely pictures, by the way!), but I suppose the experience may have been more accessible on a first-hand basis. You write in the esteemed reviewer's voice wonderfully--I do believe the NYT is an appropriate publication for this piece.

    In revision you may want to look back at the structure of the piece. You open up with excellent description of place and setting, but then we dive right into food, food, and more food. I understand that The Experience was a ten-course meal (that's a lot of dishes to write about!) but if you could intersperse the two this would really help the overall flow.

    I also found it slightly confusing when you skipped certain courses and continued on without mentioning them entirely. This was especially evident when the numbers skipped and when I saw pictures of dishes that haven't been described. I wondered why you chose to do this (word limitations seems an obvious answer), and why you chose to exclude the dishes that you did. I don't think that you necessarily need to include every dish, but rather that the transition could be done more smoothly. It seemed as if you were going to take us through the entire ten course experience--I think you can solve this by coming right out and saying that you are only mentioning parts of the meal. (I apologize for the lengthy paragraph describing a simple suggestion.)

    I would like to know more about the clientele at Graham Elliot. Is the crowd young? Old? Are there families? Couples on dates? I wanted to hear what the diners were doing and thinking. The same goes for the wait staff--how did they manage bringing ten courses to the table? These adjustments would really help make this already-great review even more solid. Great job, Katie!

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  2. Katie,
    This meal sounds divine. How cool that you got to go back to Chicago and experience this with your dad.
    I loved your descriptions, and thought you did a good job of transporting the reader right to your table. I loved that you take us through the meal course by course--my mouth was literally watering by the end of it though. Like I told you the other day, though, if you're worried about being too far over word count I think you could possibly cut out a course or two, or maybe just highlight your favorite or the most distinct courses. Other than that I thought your piece was great! My only other suggestion is that perhaps you could lead into your conclusion a bit more. I thought it was a little abrupt.
    Great job, Katie!!!!

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  3. Katie,

    What an awesome experience! (haha) You give so much description of the restaurant and atmosphere in the first half of the piece, I wanted to you to return to it somehow.

    Just a few questions--you say bubbles are on the Fluke Tar Tar. Bubbles of what? I'm also curious about the different ways in which the celery is done in the chicken noodle soup. This kind of dining, with many many courses, presents a challenge in a way to restaurant reviewers just because there is so much food!

    Here's a suggestion: maybe instead of vaguely describing a lot of dishes, you could list all of the courses, and then hone in on a few and make the descriptions stronger. Or maybe instead of having a paragraph for each course, you could clump them (i.e. describe the more appetizery dishes, then entrees, then desserts). Maybe another option is to break up your food descriptions with descriptions of the restaurant?

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  4. This is a wonderful piece Katie!

    I love how eloquently you get across the theme of fun mixed with professionalism. You really develop this restaurant as a character, which is awesome, and you're really helpful as a narrator in telling the audience of the review what time to go, what the atmosphere will be like, and what to expect for food.

    Your descriptions of the food are really well done as well, and maybe one thing you could add would be a description of the people around you, what type of customers come here? Also, I like the last sentence as the conclusion -- maybe lead up to it a bit more?

    This is such a great piece, the step up to really fine dining would definitely have been a border crossing for me too!

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  5. Wow, that sounds like a really unique and great meal. Good job with description; lots of vivid details that really highlight the important parts of the restaurant and food. Also great job with the background, it really gives a sense of authority and knowledge.

    I'd like to see something about how everything at the restaurant worked together. Was the atmosphere pleasant? Was your enjoyment of the food affected by it? On a similar note, there isn't a very strong conclusion. Something to tie everything in the review together will end the piece on a stronger note.

    Small thing: "Bubbles are artfully smeared across the top, giving the whole dish a surprisingly sour flavor." Are the bubbles what gave it the sourness? If so, what are the bubbles?

    Something else: The portions look really small, did you feel like there was enough food overall or that you had enough of each dish to judge or enjoy it?

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  6. WHAAAAAAA????? I LOVE HIM ON TOP CHEF I AM SO SO JEALOUS THIS IS LOVELY!

    So jealous. This is so cool Katie.

    You paint such a hip, vivid picture of the place from the music to the popcorn. I love how you mention the breakdown of the menu. I think that's a really distinctive characteristic of restaurants. The optimum awesomeness bit is great. I'm so glad you added that too.

    In terms of suggestions, I would maybe think about shifting between atmosphere and food instead of listing all the dishes on the tasting menu in order. Many diners might not choose the tasting menu, so only talking about it takes away from part of your audience. I would also mention the incredibly small portions. Some readers might not know that a tasting menu is literally bites of food, not whole portions.

    Your line about halfway through the piece, where you said "Graham Elliot combines fun and sophistication, creating a relaxed atmosphere with a feeling of professionalism" seems to hit the restaurant on the nose. I would make this more prominent, maybe putting it at the end? Show how this is a true statement with your imagery and descriptions (which you already do a great job of) and then have this as a nice, succinct closer.

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  7. Wow! I really enjoyed reading about this restaurant, it seems like quite the experience! A couple questions crossed my mind (though Gabriella touched on many of them), how did the servers manage to get ten plates on and off of your table throughout the night?! Seems like a hell of a dining room to me.

    Also, Ra Ra Riot, Arcade Fire, and The Hold Steady are bands that are more popular throughout our age group than maybe your dad's, right? I wonder how that plays into how expensive the restaurant is: can the people who would enjoy that music and the atmosphere of the restaurant afford to eat there?

    I was also worried about the sustainability aspect of cleaning ten plates/meal, especially when each huge plate only had a tiny piece of food on it.

    But! That aside, was there anything awful about the restaurant? Could you include anything to make your "but" more prevalent? Tell me about the wait staff! Were they as hip and cool as the rest of the atmosphere seemed to be? And finally, I was left wondering exactly how expensive this restaurant was. Could you include some prices or maybe a hyperlink to the menu?

    This is such a fun piece, Katie, I think you'll have a fun time revising it.

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  8. Ha! I thought the same thing about sustainability, Alexis.

    Katie- I think this is a really solid piece of writing, everything is clear and tangible--and your pictures really help-- how artful!

    My biggest suggestion, I think, would be to break up the meal and the description somehow so that these elements are integrated into each other? This structure is something to which we're all adhering pretty staunchly, and I think a creative breaking-it-up could add extra liveliness to your review?

    (Side note: I'm jealous too!)

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  9. I like how you situate the reader in place from the very beginning. You do a great job of establishing authority! I love your descriptions of the food but I think they might benefit from being broken up somehow and dispersed between other things. Celery five different ways! I would like a picture. :) Is the Experience always the same or does it very from night night, this could be important. The ended is a little anti-climactic but you definitely have an amazing start! I wanted to hear more Katie in this piece but I’m not sure how you could do this. How did you feel about the giant plates with tiny portions? I think I would have preferred smaller plates…but that’s just me!

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  10. Boo for being one of the later ones to comment--everybody has basically said what I'm thinking.

    This is great though, and so unique. It sounds like it was a fun experience and your review reflects that. The one thing I was still confused about walking away from this was (and you were confused about this too) the deal with these names. I get that this place is all about fun... that definitely comes across. But I don't know if I so much see the "professionalism" here. Maybe that's just me missing something here though. Just a thought. Everything else I wanted to add has been said. Great job!

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  11. This is one of the most interesting restaurants so far, and i really like the review. you paint a nice picture of each of the dishes you cover, letting us know what they are like, and what to expect food wise. however, i did by the end find myself wondering more about the place, the service, and who else went there. some of these details might just help anchor the reader in the moment more. Overall a very good start though!

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  12. Katie,

    You do a wonderful job with this piece! I loved the descriptions of the actual place as well as the many courses you enjoyed! The addition of the different names on the menu was a great choice as well.

    Though you are now known to be a less-than-fine cook, I think you still do a great job in describing the food. We’ve talked a lot about authority, and though we may know that you don’t have as much as Elliot Bowles, I think you’re descriptions are very believable and valid.

    Great work Katie!

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